Discover the Aimbridge Advantage
Focused expertise for
The Luxury & Resort Vertical currently includes hotels in North America and the Caribbean. Aimbridge corporate vertical experts understand the unique requirements to profitably manage these highly complex, distinctive properties with large scale activations, multiple food and beverage outlets, retail, private residences, expansive venue spaces and differentiating guest experiences.
Properties in the Lifestyle - Soft Brand & Independent Vertical offer elevated and unique experiences, and differentiating food and beverage activations. Aimbridge and Evolution Hospitality, our lifestyle division, infuse lifestyle hotels with creative amenities, distinct branding, bold partnerships and intuitive, engaging service, supported by our in-house creative digital and marketing agency, SecondWave.
The Full Service-Corporate vertical includes properties with the brand contributing 40% of weekday transient, up to 10,000 square feet of meeting space, and multiple food & beverage outlets. Corporate vertical experts analyze brand measurements and track the customer experience. Aimbridge Digital, our eCommerce and digital marketing group, support hotels in this vertical by driving direct bookings, exceeding brand performance.
Hotels in the Full Service-Group Vertical typically have a 50% transient, 50% group mix, with multiple food & beverage outlets and significant banquet revenues. Our corporate experts in this vertical focus on distinctive guest, F&B and meetings experiences, hotel department profitability, while tracking guest and meeting planner satisfaction. Aimbridge Digital, our eCommerce and digital marketing group, support hotels in this vertical by driving direct bookings, exceeding brand performance.
The Select Service Enhanced properties typically have meeting space and up to two restaurants, with F&B revenues exceeding $500k. Aimbridge Digital, our eCommerce and digital marketing group, support hotels in this vertical by driving direct bookings, exceeding brand performance. Our vertical experts provide training and insights to realize the topline opportunities and profitbability.
The Select Service Vertical is a particular strength of the Aimbridge portfolio. Our vertical experts hire, train and develop a team of operational and sales hotel leaders that are ready to pivot as demand changes within the select service market. Our scale in this vertical gives owners speed to market, speed to customers, market knowledge and brand influence. Aimbridge Digital, our in-house eCommerce and digital marketing group, support hotels in this vertical by driving direct bookings, exceeding brand performance.
Hotels in the Extended Stay Vertical are hosts to typically transient guests with a target of 50% on longer stays, and day meetings with one or two meeting rooms. Our corporate vertical experts in all disciplines work with hotel leadership experts to focus on the customer experience, with the extended stay guest being most critical.
The Economy Vertical is focused on delivering exceptional guest service to the nearly 100% transient customer. For some hotels, amenity offerings may include complimentary breakfast, gym and pool. For these efficiently run properties, our corporate economy vertical experts focus on hiring and training the right people, and tracking guest satisfaction and rooms profitability.