Services

At Aimbridge, our expertise and owner-centric approach empower us to deliver exceptional value across every facet of hotel management. From driving commercial performance and operational excellence to strategic business development and financial stewardship, our services are designed to maximize returns, enhance guest experiences, and support long-term growth. With industry-leading talent, cutting-edge technology, and a commitment to transparency, we consistently outperform the market and deliver results that matter to our partners.

 

Brand ExperienceInfluence That Delivers

Aimbridge brings unmatched brand expertise and influence to every property we manage. With deep relationships across major brand councils, we serve as a trusted voice in shaping brand standards and initiatives—ensuring our owners benefit from meaningful representation and strategic alignment.

Our scale and reputation allow us to negotiate on behalf of owners, reducing the cost and complexity of property improvement plans and capital projects. This advocacy not only protects investment value but also enhances operational flexibility and long-term performance.

By staying closely connected to brand leadership and pilot programs, we ensure our hotels are positioned to lead—not follow—in a rapidly evolving hospitality landscape.
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Operational ExcellenceDriving Performance and Value

Our Operations Teams are the backbone of day-to-day property success, delivering consistent results through hands-on leadership and deep owner engagement. With a focus on efficiency and scale, we help owners realize significant cost savings while outperforming industry benchmarks in RevPAR and RevPAR Index.


We are owner-centric hoteliers, known for our accessibility and commitment to operational excellence. Our teams are supported by a highly customized IBM enterprise business intelligence system and a centralized reporting platform that enables fast, tailored insights.

A dedicated analytics team works closely with property operations to optimize performance, while our proprietary owner reporting portal ensures transparency and real-time access to key metrics. Our revenue management experts are focused on maximizing value and expanding market share, helping our properties stay ahead in competitive landscapes.

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Business Development Strategic Growth, Delivered

Aimbridge Hospitality leads the industry with a disciplined, data-driven approach to hotel acquisition and development. Our business development strategy is rooted in an ownership-centric mindset, ensuring every opportunity is evaluated through the lens of long-term value creation.

We specialize in identifying high-potential assets and unlocking their full investment potential. Through deep market intelligence, operational insight, and strategic alignment, we deliver superior returns to our partners and stakeholders.

Our proven methodology combines scale, expertise, and agility—allowing us to move quickly on opportunities while maintaining a sharp focus on quality and performance. Whether expanding portfolios or repositioning assets, Aimbridge is a trusted partner in driving sustainable growth.

Meet Our Team
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Design and Construction Services

From concept to completion, our team delivers tailored solutions that maximize asset value, ensure brand compliance, and bring each property's vision to life. We collaborate closely with owners to execute high-impact projects with precision, efficiency, and people-first mindset.

Our services include:

  • Project Management
  • Capex Projects
  • PIPs or lifecycle renovations
  • 5-year budgeted capital
  • Emergency capital
  • Design & Construction (Technical Services)
  • Major conversions
  • New builds
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Commercial Performance Our Strategic Advantage

At the heart of our success is Commercial Performance—a strategic engine that consistently outpaces the market and redefines industry benchmarks. Our approach is built on a foundation of exceptional talent, innovative strategy, and unmatched execution.

We invest in industry-leading commercial professionals, supported by world-class sales training and deep expertise in revenue strategy and digital marketing. This recruitment advantage ensures our teams are equipped with the tools and insights to drive innovation and deliver results.

Our scale enables strong brand relationships, giving our hotels access to exclusive pilot programs, enhanced support, and a competitive edge in the marketplace. We also leverage a vast, cross-brand and cross-vertical database to anticipate demand shifts and respond with agility.

What sets us apart is our suite of unique value-adds—from a fully in-house marketing team to national sales capabilities that generate over $40 million in annual revenue. Our cross-sell program expands delivering thousands of qualified leads to our hotels.

We offer proprietary training, beneficial master service agreements, and real-time performance insights drawn from the largest collection of market, brand, and vertical data. Our in-house task force sales leaders ensure continuity and excellence, even during transitions.

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Second Wave Marketing In-house Advantage

Second Wave Marketing is Aimbridge Hospitality’s boutique, in-house agency, delivering custom branding and marketing solutions across three core disciplines: account management, digital media, and creative. Our integrated model ensures seamless collaboration with operations, sales, and revenue management—aligning strategy and execution for maximum impact.

With a team of 65 specialized marketers—including experts in SEO, paid media, copywriting, and brand development—we offer depth of talent rarely found in traditional operators. Our focus on specialization over generalization allows us to deliver targeted, high-performance campaigns tailored to each property's unique positioning.

As an approved agency for many leading hotel companies, we bring particular strength in soft, affiliate, and lifestyle brand development—helping properties stand out in competitive markets and connect meaningfully with their audiences.

Explore Second Wave
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Accounting & Finance Expertise You Can Trust

200+ seasoned professionals | 100+ banking institutions in our network

With deep experience in REITs, partnerships, and corporate structures—both public and private—our Finance and Accounting team provides comprehensive financial services, tailored to hotel owners across all entity types. 

Our centralized reporting tools and proprietary owner portal offer real-time insights, while our dedicated transition team ensures smooth onboarding and operational continuity. Our SOC 1 compliant processes and industry-leading accounting technology platform ensures accuracy, transparency, and security at every step.

Robust capabilities:
  • Treasury
  • Payroll
  • Tax
  • Accounts payable
  • Internal audits & third-party audit navigation
  • Fixed asset accounting
  • Joint venture support
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Procurement

At Aimbridge, we deliver exceptional procurement solutions backed by one of the largest and most experienced hospitality Group Purchasing Organizations. We offer dedicated support to deliver consistent and personalized service. With end-to-end purchasing solutions, Aimbridge Procurement empowers you to thrive in today’s dynamic hospitality market.

Our national and regional programs deliver measurable savings, top-quality service standards, and consistent product availability across all hotel categories—from economy to luxury. We negotiate cost-competitive pricing agreements across Food & Beverage (F&B), Operating Supplies & Equipment (OS&E), Equipment, Hotel Technology, Energy Management, Facility Services and more, empowering each property to benefit from the strength of our scale while maintaining brand and operational integrity.

  • Category Management expertise
  • Account Management support
  • Compliance & Risk management
  • Industry-leading P2P Platform
  • Sustainability & ESG
  • Owner-Focused reporting
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Receivership and Interim Management

Prism Lender Services by Aimbridge has extensive experience assisting lenders, servicers and hotel owners with their non-performing hotel loans going through foreclosure, bankruptcy, workouts, and receivership.

We have the knowledge, resources and tools required to make quick assessments and execute strategies needed to stabilize and/or reposition a hotel quickly.

Our deep experience and broad presence across the country enables us to quickly mobilize a team to takeover a hotel and begin the process of stabilization, reorganization, and eventual disposition in a very efficient and cost-effective manner, and our large network of hotel investors helps to provide a successful exit.