Aimbridge HospitalityNews

Parris brings acclaimed expertise in artificial intelligence, digital transformation and enterprise technology strategy, with a strong track record of driving technology adoption at scale across multiple global industries.

Javier Sanchez appointed Vice President of Business Development - Caribbean and All Inclusive. This further elevates the quality of Aimbridge’s industry-leading team of regional and all-inclusive experts and strengthens its commitment to drive added value for owners through its best-in-class approach to operations and commercial performance.

In-house marketing agency, Second Wave, recognized for specialized expertise and innovation that drives hotel performance SVP Eric Ettlin named one of Top 25 Most Extraordinary Minds in Sales, Marketing and Revenue Optimization

Appointment follows planned retirement of Aimbridge LATAM President Leandro Castillo

Strengthened execution, disciplined growth, and focused investments to deliver owner value