Speed to Scale: HotelPlanner and Aimbridge Hospitality Announce New Partnership
The new deal is well-timed to capture additional market share as the travel and hospitality sector continues to recover and leisure travel returns to pre-pandemic levels.
WEST PALM BEACH, Fla, February 11, 2022 - HotelPlanner, a leading travel technology platform powered by proprietary artificial intelligence, today announced a service provider partnership with Aimbridge Hospitality, a leading global hospitality company, to drive increased market share and revenue growth, focusing on the group travel segment.
Launched in 2003 with eight properties, Aimbridge Hospitality today is the leading, global third-party hotel management company operating branded full service, select service, luxury hotels, destination resorts, convention centers, and lifestyle hotels. Aimbridge merged with Interstate Hotels & Resorts in 2019, and now represents a premium portfolio of approximately 1,500 branded and independent properties in 50 states and 20 countries. Importantly, the company ended 2021 with an acquisition of Prism Hotels & Resorts. And they have kicked off 2022 with a surge in organic growth including 50 new hotel openings in eight countries and territories.
“As the industry continues to recover, and Aimbridge expands to meet growing customer demand, our relationship with HotelPlanner gives both companies a competitive advantage, especially in the group segment, says Michael J Deitemeyer, Aimbridge President & CEO. “Throughout the pandemic, HotelPlanner has been a key partner in driving bookings to our hotels. We’re excited to now add significant scale and speed to market to increase group booking market share.”
The new partnership aims to drive more customer traffic to Aimbridge by assigning a dedicated HotelPlanner account representative at the Aimbridge Hospitality corporate office in Plano, TX to drive group bookings and scale up much faster. HotelPlanner will train Aimbridge sales managers on how to leverage HotelPlanner’s proprietary, AI-enabled booking engine to maximize growth in group bookings. The companies aren’t starting their relationship from scratch either. Many Aimbridge hotels are already part of HotelPlanner’s Preferred Membership program, which helps grow incremental group business.
“The pandemic created opportunities for us to help our hotel partners expand and strengthen their salesforces to capture additional market share,” says Tim Hentschel, Co-Founder & CEO, HotelPlanner. “Our partnership with Aimbridge Hospitality will leverage our company’s proprietary tech platform, our global footprint, and our group sales expertise. This deal is also perfectly-timed to take advantage of the positive trends in the group travel business and the anticipated industry recovery this year.”
HotelPlanner is a leading travel technology company that combines proprietary artificial intelligence capabilities, and a 24/7 global gig-based reservations and customer service network. HotelPlanner travel agents can customize all traveller hotel and accommodation needs from a single platform while providing localized advice. HotelPlanner is one of the world’s leading providers of individual, group and corporate travel bookings, specializing in unique “Closed User Group” discount rates offered in unpublished private sale environments. Founded in 2004, HotelPlanner has enduring partnerships with the world’s largest online travel agencies, well-known hotel chains, individual hotels, online wedding providers, ancillary lodging providers, corporations, professional and youth sports teams and franchises, universities and government agencies.
Learn more at www.HotelPlanner.com