Aimbridge Hospitality Selected to Manage Frenchman’s Reef Marriott Resort & Spa and Noni Beach, Autograph Collection

    The global management company will continue to manage these St. Thomas properties recently acquired by Fortress Investment Group.

    Aimbridge Hospitality, the leading, global, third-party hotel management company has been selected by Fortress Investment Group to manage the Frenchman’s Reef Marriott Resort & Spa and Noni Beach, Autograph Collection located in St. Thomas and set to reopen in the fall of 2022 after a $250 million rebuild.

    Fortress Investment Group, a New York City-based firm founded in 1998, recently purchased the property and will spearhead the rebuild and reopening efforts over the coming year. With 384 rooms, including 28 suites at Frenchman’s Reef and 94 rooms including two suites at Noni Beach, the property is the largest on St. Thomas, known as the gateway to the British Virgin Islands. The two properties, just 15 minutes from the airport, will operate separately, sharing select amenities.

    “Aimbridge’s specialized expertise in the resort vertical paired with our deep operating acumen and vast scale will continue to bring value to ownership as well as the guests who visit,” said Rob Smith, Executive Vice President of Operations, Full Service and Resorts. “With the renovations planned the resort will be virtually reinvented taking full advantage of the beach location. We are looking forward to continuing our management of these two destination resorts”

    Upon reopening, updated amenities at Frenchman’s Reef will include three oceanfront pools, 72,000 square feet of meeting and event space, 3,500 square feet of spa, and 2,000 square feet of casino space in addition to retail shopping. A total of 6 restaurant and lounges will offer guests plenty of indoor or outdoor seating and a variety of food and beverage options, from Shots Caffeine & Goods to HighTide restaurant and a poolside bar.

    Noni Beach is connected to Frenchman’s Reef by a walking path and is located on a full quarter mile of pristine beachfront property. It will also have its own oceanfront pool, 3,000 square feet of event space, and four restaurant and lounge spaces, including Seablue by Michael Mina, a swim-up bar, and an oceanfront beach club lounge.