Aimbridge Hospitality Names Javier Sanchez as Vice President of Business Development - Caribbean and All‑Inclusive
PLANO, Texas, April 27, 2026 — Aimbridge Hospitality, the world’s leading hotel management company, today announced the appointment of seasoned hospitality leader Javier Sanchez as Vice President of Business Development - Caribbean and All‑Inclusive. The appointment of Sanchez further elevates the quality of Aimbridge’s industry-leading team of regional and all-inclusive experts and strengthens its commitment to drive added value for owners through its best-in-class approach to operations and commercial performance.
In this role, Sanchez will work with hotel owners, developers and investors to evaluate development and conversion opportunities in the Caribbean and across the all-inclusive sector, reporting to Patricio del Portillo, Senior Vice President of Development for CALA. Sanchez will partner closely with Aimbridge’s operations, commercial and brand teams to support owners as they pursue new opportunities that align with their goals.
“The addition of a seasoned veteran in Javier reflects our confidence in the growth opportunities across Latin America as we work to help owners capitalize on these tailwinds,” said Alex Fiz, President of All‑Inclusive and Latin America. “Owners interested in all-inclusive and Caribbean-based properties require an experienced partner who understands the complexity of the region, and that is why they choose to partner with Aimbridge. Javier possesses the skills and relationships to generate new business opportunities and help us reach new heights.”
Sanchez brings more than 20 years of experience scaling hospitality and real estate brands across Latin America and the Caribbean through partnerships and asset‑light growth strategies. Most recently, he served as Senior Vice President of Hotel Development, CALA at Hard Rock Hotels & Casinos, where he co‑led a major joint venture supporting the company’s growth across the region. Over the course of his career, he has executed and supported a broad portfolio of franchise, licensing, and development agreements throughout the region.
“Aimbridge has built a differentiated offering in the region grounded in operational rigor and owner alignment,” said Sanchez. “I’m excited to work alongside owners who see the opportunity in this category and are looking for a partner that understands the intricacies of the model and how to unlock added value for owners and guests alike.”
The Caribbean and Latin America continue to rank among the most attractive leisure hospitality markets, with all‑inclusive emerging as one of the fastest‑growing segments in the industry. These dynamics are driving increased interest from growth‑minded owners and brands, reinforcing the need for an experienced operator with specialized all‑inclusive expertise and deep regional knowledge.
About Aimbridge Hospitality
Aimbridge Hospitality is the world's leading global hospitality management company. A trusted operator of over 80 globally recognized lodging brands and distinctive luxury and lifestyle assets, Aimbridge delivers compelling results for hotel owners by leveraging proprietary data and insights as an authority in key markets and destinations, while creating exceptional guest experiences. The Company continually strives to set the new standard in hospitality excellence, leading the industry into the future through a wealth of unmatched resources and best-in-class supplier agreements, while recruiting and developing top industry talent in all key verticals and geographies. To learn more, visit www.aimbridgehospitality.com and connect with Aimbridge on LinkedIn
