Aimbridge HospitalityNews

Aimbridge's Global Sales Office unifies its regional sales operations under a single global structure designed to drive greater connectivity and leverage scale across the Company’s portfolio.

S.P.A.R.K. – which stands for Service, Profitability, Accuracy, Responsibility, and Knowledge – serves as a single digital system of record for property site visits, audits and operational action plans.

The 980-room beachfront resort will be developed by Grupo Satli and operated by Aimbridge's All-Inclusive Division, marking the first Marriott Hotels & Resorts branded all-inclusive property in the Riviera Maya region.

Boettcher brings over 25 years of experience spanning hospitality operations, brand strategy, and food and beverage (F&B) initiatives within the lifestyle, boutique, and soft-brand segments.

Parris brings acclaimed expertise in artificial intelligence, digital transformation and enterprise technology strategy, with a strong track record of driving technology adoption at scale across multiple global industries.