• Operating Divisions

Aimbridge Hospitality’s focused operating and geographic divisions offer distinct specialties and vertical expertise, powered by Aimbridge’s advantages of scale, top talent, industry relationships, resource-rich support, and best-in-class tools.

Outside of the U.S., Canada, and the Caribbean, hotel owners are supported by two established geographic divisions.

Divisional Presidents

Rob Smith

Divisional President, Aimbridge Full Service

Rob Smith

Divisional President, Aimbridge Full Service

Rob Smith, Divisional President of Aimbridge Full Service, is responsible for managing all facets of full-service branded and independent hotels and resorts in the Americas and the Caribbean. Smith joined Aimbridge Hospitality in 2013 with over 30 years of executive leadership in the hospitality industry, including extensive management experience in upscale, large box, full-service hotels, resorts and casinos in the United States and Caribbean.

Prior to joining Aimbridge Hospitality, Smith served the island of Aruba as the President and Chief Executive Officer of the Aruba Convention Bureau and The Aruba Hotel & Tourism Association, a public-private partnership with the Aruban Government.

In 2005, Smith was named Aruba’s Hotelier of the Year while serving as General Manager of the Westin Aruba Resort Spa and Casino. Additionally, he was nominated as Hotelier of the Year by the Caribbean Hotel Association, which he served as a member of the Board of Directors for more than decade. In 2022, Smith was appointed to the American Hotel & Lodging Association Board of Directors.

Rob Smith
Divisional President, Aimbridge Full Service

Rob Smith, Divisional President of Aimbridge Full Service, is responsible for managing all facets of full-service branded and independent hotels and resorts in the Americas and the Caribbean. Smith joined Aimbridge Hospitality in 2013 with over 30 years of executive leadership in the hospitality industry, including extensive management experience in upscale, large box, full-service hotels, resorts and casinos in the United States and Caribbean.

Prior to joining Aimbridge Hospitality, Smith served the island of Aruba as the President and Chief Executive Officer of the Aruba Convention Bureau and The Aruba Hotel & Tourism Association, a public-private partnership with the Aruban Government.

In 2005, Smith was named Aruba’s Hotelier of the Year while serving as General Manager of the Westin Aruba Resort Spa and Casino. Additionally, he was nominated as Hotelier of the Year by the Caribbean Hotel Association, which he served as a member of the Board of Directors for more than decade. In 2022, Smith was appointed to the American Hotel & Lodging Association Board of Directors.

William Loughran

Divisional President, Evolution Lifestyle

William Loughran

Divisional President, Evolution Lifestyle

A Colorado native, Will is from a dedicated family who believes in hard work, leadership and civic involvement. The oldest of three siblings, Will has been honing his leadership skills from a young age. His early experience at Culver Military Academy paved the way for his leadership style and disciplined dedication to his pursuits.

Will selected Evolution Lifestyle because he believes companies with a strong, active culture are the most successful. One of his favorite examples is New Belgium Brewing Company because they have demonstrated successful growth with thoughtful stewardship of associates, the brand and a laser focus on sustainability. Will also thinks New Belgium produces some of the most creative marketing today – as well as a great product.

Will and his wife Sarah are dedicated adventurers, whether it’s biking, hiking or traveling. Like most new transplants they are inspired by the abundance of lemon, avocado and orange trees that seem to be everywhere in Southern California. They are excited to be able to enjoy year-round, fresh farm-to-table fruit and vegetables, as well as growing their own. Will is a proud dad to three terrific daughters who challenge and inspire him to make the world a better place.

EXPERIENCE
• Evolution Lifestyle
President, 2022-
Chief Operating Officer, 2017-2021
SVP, Operations, 2015-2017
• Richfield Hospitality, 2014-2015-President
• Sceptre Hospitality Resources and Richfield Hospitality, 2012-2013-SVP Sales & Revenue Strategy
• Sceptre Hospitality Resources, 2011 - 2012- VP Revenue Management & eCommerce Solutions
• Sage Hospitality, 2005 - 2011- VP Revenue
• Marriott International, 1988 - 2005
- Area Director of Sales & Marketing & Hotel GM, Denver Southeast Market, 2001-2005
- Market Director of Field Sales, 2000-2001
- Area Director of Sales & Marketing, 1999-2000
- Various Sales, Marketing & Revenue Management Positions, 1988-1999

William Loughran
Divisional President, Evolution Lifestyle

A Colorado native, Will is from a dedicated family who believes in hard work, leadership and civic involvement. The oldest of three siblings, Will has been honing his leadership skills from a young age. His early experience at Culver Military Academy paved the way for his leadership style and disciplined dedication to his pursuits.

Will selected Evolution Lifestyle because he believes companies with a strong, active culture are the most successful. One of his favorite examples is New Belgium Brewing Company because they have demonstrated successful growth with thoughtful stewardship of associates, the brand and a laser focus on sustainability. Will also thinks New Belgium produces some of the most creative marketing today – as well as a great product.

Will and his wife Sarah are dedicated adventurers, whether it’s biking, hiking or traveling. Like most new transplants they are inspired by the abundance of lemon, avocado and orange trees that seem to be everywhere in Southern California. They are excited to be able to enjoy year-round, fresh farm-to-table fruit and vegetables, as well as growing their own. Will is a proud dad to three terrific daughters who challenge and inspire him to make the world a better place.

EXPERIENCE
• Evolution Lifestyle
President, 2022-
Chief Operating Officer, 2017-2021
SVP, Operations, 2015-2017
• Richfield Hospitality, 2014-2015-President
• Sceptre Hospitality Resources and Richfield Hospitality, 2012-2013-SVP Sales & Revenue Strategy
• Sceptre Hospitality Resources, 2011 - 2012- VP Revenue Management & eCommerce Solutions
• Sage Hospitality, 2005 - 2011- VP Revenue
• Marriott International, 1988 - 2005
- Area Director of Sales & Marketing & Hotel GM, Denver Southeast Market, 2001-2005
- Market Director of Field Sales, 2000-2001
- Area Director of Sales & Marketing, 1999-2000
- Various Sales, Marketing & Revenue Management Positions, 1988-1999

Ben Perelmuter

Divisional President, Aimbridge Enhanced Select Service

Ben Perelmuter

Divisional President, Aimbridge Enhanced Select Service

Ben Perelmuter, Divisional President of Aimbridge Enhanced Select Service, is responsible for managing the performance of the enhanced select service vertical across all major brands within the United States.

A dynamic and engaging leader, Perelmuter has consistently advanced from Regional Director of Operations to Regional Vice President, Vice President and Senior Vice President during his 14-year tenure with Aimbridge.

Prior to assuming above property oversight at Aimbridge Hospitality, Perelmuter spent 11 years in hotel operations in large convention hotels and resorts in General Manager and other director-level roles within operations. Prior hotels include the Grand Hyatt New York, Hyatt Regency New Orleans at the Superdome, Marriott Suites Clearwater Beach and Embassy Suites in Tampa.

Perelmuter is a Queens, New York native and an alumnus of (SUNY) State University of New York at Plattsburgh, earning a Bachelor in Hotel & Restaurant Management. He serves on the AHLA (American Hotel & Lodging Association) board in addition to franchisee advisory committees for brands within Hyatt & Marriott.

Ben Perelmuter
Divisional President, Aimbridge Enhanced Select Service

Ben Perelmuter, Divisional President of Aimbridge Enhanced Select Service, is responsible for managing the performance of the enhanced select service vertical across all major brands within the United States.

A dynamic and engaging leader, Perelmuter has consistently advanced from Regional Director of Operations to Regional Vice President, Vice President and Senior Vice President during his 14-year tenure with Aimbridge.

Prior to assuming above property oversight at Aimbridge Hospitality, Perelmuter spent 11 years in hotel operations in large convention hotels and resorts in General Manager and other director-level roles within operations. Prior hotels include the Grand Hyatt New York, Hyatt Regency New Orleans at the Superdome, Marriott Suites Clearwater Beach and Embassy Suites in Tampa.

Perelmuter is a Queens, New York native and an alumnus of (SUNY) State University of New York at Plattsburgh, earning a Bachelor in Hotel & Restaurant Management. He serves on the AHLA (American Hotel & Lodging Association) board in addition to franchisee advisory committees for brands within Hyatt & Marriott.

Simon Mendy

Divisional President, Aimbridge Select Service

Simon Mendy

Divisional President, Aimbridge Select Service

Simon Mendy, Divisional President of Aimbridge Select Service, is responsible for leading select service, economy and extended stay verticals of Aimbridge Hospitality.

Mendy joined Aimbridge Hospitality in 2018 with 20 years of hospitality management experience. Previously, he served as Executive Vice President of Operations for Extended Stay America, where he oversaw operations of 625 hotels across 45 states and over 7,500 associates. He also served as Senior Vice President of Operations, Vice President of Training, Standards and Guest Relations, Regional Director of Operations and Director of Revenue Management during his time with Extended Stay America. Additionally, Mendy was an Adjunct Professor at the Metropolitan State University of Denver.

Mendy is a graduate of the University of Colorado Denver, where he received a Bachelor of Science in Finance, Economics and Marketing, and a Master of Science in Finance.

Simon Mendy
Divisional President, Aimbridge Select Service

Simon Mendy, Divisional President of Aimbridge Select Service, is responsible for leading select service, economy and extended stay verticals of Aimbridge Hospitality.

Mendy joined Aimbridge Hospitality in 2018 with 20 years of hospitality management experience. Previously, he served as Executive Vice President of Operations for Extended Stay America, where he oversaw operations of 625 hotels across 45 states and over 7,500 associates. He also served as Senior Vice President of Operations, Vice President of Training, Standards and Guest Relations, Regional Director of Operations and Director of Revenue Management during his time with Extended Stay America. Additionally, Mendy was an Adjunct Professor at the Metropolitan State University of Denver.

Mendy is a graduate of the University of Colorado Denver, where he received a Bachelor of Science in Finance, Economics and Marketing, and a Master of Science in Finance.

International

David Anderson

Divisional President, Aimbridge EMEA

David Anderson

Divisional President, Aimbridge EMEA

David Anderson is Divisional President of Aimbridge EMEA, he is responsible for over 120 hotels in the UK, Ireland, Continental Europe, and CIS.

David has more than 25 years’ experience in the hospitality industry across Europe and the Indian Ocean, spanning both luxury resorts and midscale hotel portfolios. He leads the senior management and support teams to provide superior returns for hotel owners and plays a pivotal role in the company’s growth.

Prior to joining Aimbridge Interstate, David spent 3 years as Chief Executive Officer of SUN Ltd (Hotels & Resorts) in Mauritius. He also held the position of Regional Vice President of the Wyndham Hotel Group, directly managing a European portfolio of 182 hotels across 5 brands. During his tenure as Managing Director of Dolce Hotels and Resorts, David had responsibility for a portfolio of leading MICE hotels across major European cities. David also held the position of Regional Vice President for Northern Europe for the Louvre Hotels Group.

David Anderson
Divisional President, Aimbridge EMEA

David Anderson is Divisional President of Aimbridge EMEA, he is responsible for over 120 hotels in the UK, Ireland, Continental Europe, and CIS.

David has more than 25 years’ experience in the hospitality industry across Europe and the Indian Ocean, spanning both luxury resorts and midscale hotel portfolios. He leads the senior management and support teams to provide superior returns for hotel owners and plays a pivotal role in the company’s growth.

Prior to joining Aimbridge Interstate, David spent 3 years as Chief Executive Officer of SUN Ltd (Hotels & Resorts) in Mauritius. He also held the position of Regional Vice President of the Wyndham Hotel Group, directly managing a European portfolio of 182 hotels across 5 brands. During his tenure as Managing Director of Dolce Hotels and Resorts, David had responsibility for a portfolio of leading MICE hotels across major European cities. David also held the position of Regional Vice President for Northern Europe for the Louvre Hotels Group.

Leandro Castillo

Divisional President, Aimbridge LatAm

Leandro Castillo

Divisional President, Aimbridge LatAm

Leandro Castillo is Divisional President of Aimbridge LatAm, the leading operating hotel company of international hotel brands in Latin America.

Previously, Leandro was Managing Partner for KPMG, where he was responsible for human resources, administration, operations, business development, risk management and innovation. He was also the Global Lead Partner of various public multinational companies where he was responsible for the coordination and execution of due diligence of several acquisitions in more than 35 countries, including tax and legal coordination.

Leandro is a Certified Public Accountant graduate of Instituto Tecnológico de Estudios Superiores de Occidente. He also has extensive executive education and certifications from Cornell, IPADE, University of Navarra Spain and Harvard Business School.

Leandro Castillo
Divisional President, Aimbridge LatAm

Leandro Castillo is Divisional President of Aimbridge LatAm, the leading operating hotel company of international hotel brands in Latin America.

Previously, Leandro was Managing Partner for KPMG, where he was responsible for human resources, administration, operations, business development, risk management and innovation. He was also the Global Lead Partner of various public multinational companies where he was responsible for the coordination and execution of due diligence of several acquisitions in more than 35 countries, including tax and legal coordination.

Leandro is a Certified Public Accountant graduate of Instituto Tecnológico de Estudios Superiores de Occidente. He also has extensive executive education and certifications from Cornell, IPADE, University of Navarra Spain and Harvard Business School.