While the information presented is believed to be accurate and reliable as of the date of publication, Aimbridge Hospitality makes no warranties or representations regarding its completeness or accuracy and disclaims any liability for errors or omissions. The results and outcomes described herein are specific to the properties discussed and do not represent or guarantee any future performance for any individual, group, or asset.
Aimbridge partnered with the property to unlock revenue potential and strengthen profitability through a comprehensive commercial and F&B strategy. By addressing performance gaps in RevPAR, food & beverage operations, and expense alignment, Aimbridge delivered measurable results—boosting RevPAR by 18.9%, total revenue by 13.3%, and F&B revenue by 26.7%, while enhancing operational agility and guest experience.
Objective
Aimbridge was engaged to drive top-line growth, optimize revenue management, and improve GOP through a revitalized food & beverage strategy. The focus was on unlocking latent revenue potential and enhancing operational agility within a full-service hotel environment.
Challenges
Despite strong brand recognition, the property faced several performance gaps:
Solutions
Aimbridge executed a holistic commercial and operational strategy:
Outcome
This performance turnaround exemplifies Aimbridge’s ability to deliver strong financial results and brand elevation in full-service environments. The property emerged with a more resilient revenue model and a revitalized guest experience.
Aimbridge assumed management of a dual-branded hotel complex with the goal of improving topline performance and labor efficiency. By implementing a “complexing” strategy—unifying leadership, segmenting demand, and streamlining staffing—Aimbridge delivered measurable results: RevPAR up 11.4%, RPI up 10.2, and GOP margin up 4.6%, while strengthening brand clarity and operational agility.
Objective
Upon assuming management of a dual-branded hotel complex, Aimbridge set out to enhance topline performance and labor efficiency. The strategy centered on leveraging operational synergies between the two properties, with a focus on demand segmentation and shared resource optimization.
Challenges
The select service asset faced several structural and commercial hurdles:
Solutions
Aimbridge deployed a “complexing” strategy to unify leadership and streamline operations:
Outcome
The shared leadership model delivered measurable improvements in topline performance (RevPAR +11.4%) and brand clarity. By aligning commercial strategy with operational execution, both properties achieved stronger market positioning (RPI +10.2) and sustainable profitability (GOP Margin +4.6%).
After a management change, this boutique coastal property needed a commercial reset to boost direct bookings and optimize channel mix. Aimbridge implemented a comprehensive strategy—introducing dynamic pricing, loyalty programs, and targeted digital campaigns—while improving service delivery. The results: OTA share dropped from 60% to 50%, guest satisfaction rose 4.52%, and performance surged with RevPAR up 10.9% and RPI up 10.4%, reestablishing the property as a top-tier destination.
Objective
Following a change in management, this boutique coastal property required a commercial reset. The primary goal was to reignite performance through smarter channel utilization, increased direct bookings, and a recalibrated revenue strategy. The broader vision was to reestablish the hotel as a competitive, high-yield asset in a dynamic leisure market—while elevating the guest experience.
Challenges
The property faced several commercial headwinds:
Solutions
Aimbridge implemented a comprehensive commercial strategy:
Outcome
Through strategic alignment of marketing, sales, and service, the property achieved sustainable performance gains (RevPAR +10.9%, RPI +10.4) and reasserted its position as a top-tier destination in the market.