Single Asset Acquisition
Sponsor: Aimbridge Hospitality
Capital Partner: Kennedy Associates
Competencies Executed:
- Renovation
- Rebranding
- Repositioning
Transaction Summary
- Purchase of formerly Hilton branded hotel with exceptional marina-front location.
- In conjunction with Partnership purchasing the asset, the Hilton flag was lost due to lack of capital upkeep.
- Partnership injected property with $8.5mm ($40K per key) for renovation and Doubletree brand conversion.
- Partnership continues to own asset and capture strong annual returns.
Deal Highlights
- Partnership purchased the asset through a widely marketed bidding process and was selected among a group of highly qualified buyers.
- Aimbridge Hospitality was largely responsible in selecting the Doubletree brand after carefully examining multiple branding alternatives.
- Following Doubletree conversion and stabilization, property achieved strong gains in market share and operating margins.
- Strong relationship with Doubletree brand allowed for partnership to pay below-market franchise fees for majority of hold period.
- Aimbridge Hospitality oversaw completion of the extensive renovations which came in on-time and budget.
- – Sponsor created value for partnership by persuading Doubletree to consent to nearly all of capital dollars being spent in areas visible to the guest.