Wyndham Atlanta Vinings

Capabilities Employed: Sales & Marketing, Capital Planning, Asset Management, Revenue Management

Wyndham Atlanta Vinings

Through a joint venture with Songy Partners Aimbridge acquired this asset in November 2004. Under Aimbridge’s oversight more than $2.5 million of renovations were completed and GOP increased 30% while NOI improved 39% during the tenure. This performance yielded the new ownership an IRR of 76% when the property was sold in October 2006.

• Drove above market rate increase

• – Direct sales effort and in depth local market knowledge
• – Impact Catering sales through talent deployment
• – Evaluation, Elimination and Renegotiation of Local Corporate accounts