Proven “Hands-on” Sales & Marketing
Aimbridge is very focused on creating a culture that delivers a highly effective, direct sales environment. The corporate staff completes a weekly conference call with all properties to review the monthly forecast, business booked and direct sales highlights. This communication with the properties allows for a “hands-on” approach to involving all levels in driving revenue.
All property level sales people have weekly sales goals and regular meetings are scheduled with the GM and DOS to ensure that all sales people are focused and on track to meet these goals. Developing a sales and marketing plan that results in positive RevPAR Index gains requires action plans that name the responsible party(s) and contain specific, measurable, and time bound strategies. All parties responsible are an integral part in developing the action plans.